Logo DesignA web banner or banner ad is a form of advertising on the World Wide Web. This form of online advertising entails embedding an advertisement into a web page. Flash technology developed by Macromedia to serve rich multimedia content over the Internet has brought a new dimension to banner ad design. Statistically, Flash banners result in higher click-thru rates than other banners. This is attributed to smooth animation and special effects that can be developed in Flash. Though Flash banners may involve a lot of animation, their file sizes are relatively small, as compared to the corresponding animated gif web banners. Also, the animation is much smoother that animated gifs. This is due to the inherent nature of Flash, which is a vector-based program.

A banner can be a single image, a flash movie or composed of different elements (graphic and HTML code). Single image banner can be animated (using the GIF89a format - animated gifs) or static images (.gifs or .jpgs). JPG images cannot be animated.

Helping you create a successful banner ad campaign

successful banner ad campaign entails a great deal of hard work and determination from both sides - yours and ours. We work closely with you, understanding your industry and online promotion requirements and work out the best strategy to create stunning banners that not only attract the viewers attention, thus enhancing the brand recall value, but also prompt them to click and subsequently buy the product/service.

We guarantee banners that are distinctive in delineating their message, whether its a brand building exercise or a more direct sales pitch. We feel that all elements in a banner should accentuate the particular product/service being promoted and hence we lay a lot of emphasis on the colors, fonts and special effects used in the banner.

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