It gives a good first impression if your business material is well organized, and folders are excellent tools of organization. The most usual folders are bi-folds, and they usually have one, two or more flaps to hold the pieces inside them. When these pieces are sheets of printed paper, they are called inserts. Folders are not only effective for any promotional use, but they also work as a protection for the pieces inside them. Folders are the best way to keep your promotional material organized in the same place. It can be configured (by adding or removing inserts) to different clients according to their interests.
Inserts are called as the sheets that are placed inside a presentation folder among Graphic designers. Inserts allow the folders to be configured for each particular client, giving emphasis in a certain topic, service or product. Inserts are usually used as sales sheets, spec sheets, or just as informative or promotional pieces. Inserts can best compliment the folders.
Flyers are nothing but pamphlets or circulars created to achieve promotion and mass distribution. They are usually small in size -smaller than a LTR page- and they are usually printed in few colors, to keep costs down. Flyers are best suitable for promotions or campaigns were the target audience is vast.
Imagine your storefront being held in the hands of your clients, that is a catalog. They are excellent for both prospective and recurring buyers: prospective buyers will be delighted to see your products or services in detail, while recurring clients will use your catalog to check all that you offer. We can design catalogs in various sizes and formats, but they usually have a minimum of 8 pages. Catalogs are effective marketing tools. But are generally expensive to print because of the amount of pages they have.
A pamphlet is a small book consisting of a few sheets of printed paper -usually one or more pages that are stitched together with an unbound paper cover- which informs of a subject of current interest.Pamphlets are small in size, not bigger than a LTR page in most cases. Their aim is to achieve mass distribution. This term is usually interchangeable with "flyer" or "leaflet".
The term leaflet can be used as a synonym of "pamphlet", "flyer" or "circular". Leaflets are usually one-page pieces, but this is not mandatory.Prints are usually done on low quality papers as the intended and expected life of these pieces is short.
Booklets are small books, usually having a paper cover. The term "booklet" usually implies more than one page. In the recent past, booklets became widely known as the companion to CD or DVD media, the famous CD booklets and DVD booklets. There are various sizes and possible structures and folds. As pieces to be included inside CD or DVD cases, these booklets are usually printed on high quality stock, and their morphology allows eye-catching, impressive designs.