BENEFITS OF HAVING A GOOD WEBSITE
Having a well designed web site will not only be beneficial to your business in today's electronic world but will also help you save money.
Far Cheaper and Much More Flexible Than Print Advertising.
The Internet is extremely different from print advertising in that space is cheap, your advertisement is accessible for a longer period of time, the content can be changed without having to ask someone to do it for you (if you use a content management system) and you can potentially reach a wider audience.
Increases awareness of products/services.
A website provides the opportunity to publish the who, what, where, when and why of your business in a powerful and effective manner.
How many potential customers might be saved if they could learn a little more about you, your company, your products, etc., without having to phone or taking the time to meet with you in person? A website makes it easy for customers to learn more about your business at their own pace.
Reduce marketing costs.
Buying advertising space, whether it's a newspaper ad, billboard or radio spots, can be expensive. In addition is the burden of the hours spent trying to figure out the perfect words to say in a limited space. A website is an unlimited number of full-page ads that you can change at will!
Increases hours of operation.
Not only will your website be there 24 hours a day, 365 days a year with the possibility of reaching millions of people every day, but now your customers are able to contact you outside of your normal business hours. Your website is still working for you while you are at leisure or asleep, and is not dependent on your having a PC or leaving your PC switched on
Two-Way Communicative Marketing.
Customers can quickly and easily give feedback on your product and/or marketing approach.
Cheap Market Research
You can use features on your website such as visitor polls, online surveys and your website statistics to find out what your customers like more and how they feel about certain aspects of your business to determine how you can improve your product and the way you do business.
Add Value and Satisfaction
By offering convenience, a point of reference and that touch of individualized customer service, you ultimately add value to your offering and your customers experience a higher level of satisfaction.
No more turning customers away when its time to close shop, putting up a note saying closed for public holiday , or leaving an irritating message on your answering service specifying your trading hours tell them to visit your website for information they are looking for.